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Detroit graphic recorder

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Graphic Recording: Service in Two Sectors

Over the last few weeks I had the opportunity to record at two very different kinds of organizations. But they both had one thing in common: service. 

The first was the well known Domino's Pizza. Based in Ann Arbor, Michigan, they have been a ubiquitous choice for pizza delivery my whole life. At their gathering of brilliant tech minds at Go Where Meetings Matter, I learned how much they put into their customer service and technology arms, especially my favorite part about ordering with them...the Pizza Tracker! Seriously, you can see when your pizza's being made, when it went into the oven, when it's out for delivery — do satisfying! Here are a few illustrations from that day. 

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The other event was the Third Annual Ideas to Action Conference hosted by the 21st Century Community Learning Centers, the talented folks that run Bright Futures, the after school enrichment program out of Eastern Michigan University. This is my third year covering this event and I always learn something personally and professionally. It's an engaging day of educators and innovators in the field doing phenomenal work. This time around they were focusing on Social Emotional Learning. Speakers included professional storytellers, educators and students. It was moving and phenomenal content to capture. 

Graphic recording at Go Where Meetings Matter in Ann Arbor

Graphic recording at Go Where Meetings Matter in Ann Arbor

Graphic recording for Eastern Michigan University in Ypsilanti

Graphic recording for Eastern Michigan University in Ypsilanti

This also turned out to be my longest, single themed drawing coming in at 10 feet long. The photo above also includes a breakout session graphic.

Although both organizations are serving different "customers", it's evident that great interpersonal service among colleagues and clients is key in success. Nothing can replace the sound of a person's voice or friendliness conveyed through face to face interaction. 

If you're interested in graphic recording and learning about the process for your event, please contact me here. Thanks for exploring! 

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A Band of Illustrators: Graphic Recording for Shell

Recently my uber talented friend Brittany Zeller-Holland of Two if by Sea Studios emailed about a graphic recording opportunity. We had been passing jobs back and forth but for the first time we were going to get to work together! And better yet, the client needed four simultaneous recorders. Brittany immediately thought of Brittany Barnhart from Just Curious Co. Her whimsical style would translate perfectly to graphic recording. And I got to bring Jessica Krcmarik, letterer, artist, designer extraordinaire! We were four creative women on a mission to synthesize ideas and words onto paper. 

Shell's Eco-Marathon event is taking place at Cobo Hall in Detroit over the next three days. We got to kick off the first day during the break out sessions as specialists in their fields talked about ways to innovate beyond what currently exists in the energy industry. Not only did we learn a ton about the processes and challenges of energy consumption and finding more of it, we had so much fun.

We even tossed around the idea of starting a graphic recording collective. That way we could rotate through the requests we receive and put some effort toward really marketing the services. How cool would that be? 

So beautiful and vibrant! To see more of Brittany Zeller-Holland's work, click here.

I love Jessica's lettering ability! To see more of Jessica Krcmarik's work, click here.

Brittany's illustrations are so complete and full of humor. I love it! To see more of Brittany Barnhart's work, click here.

Graphic recording for Shell at Cobo Hall in Detroit

Graphic recording for Shell at Cobo Hall in Detroit

I chose the topic of energy practices and solutions for low income communities and I was so glad I did. I learned from some of the best thinkers in the industry on how important access is for everyone.  You can contact me about graphic recording here — thanks!

Afterwards we hit up Green Dot Stables (my first time!) and recapped the day -- and fed our faces, of course. It was such a fulfilling day, hanging with such talented women and friends! 

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Why Book a Graphic Recorder?

First of all, what is Graphic Recording? 

During Graphic Recording I listen to your presentations and conversations, synthesizing the content into images and text on large sheets of paper or board during. At the end of the meeting, the large drawings can be photographed for future use (marketing, internal, website, press) or translated into digital drawings for even more in-depth use. 

Why hire a Graphic Recorder?

Glad you asked! Have you ever worried if your colleagues didn't understand or agree with your concepts, or the listeners were more visual learners, or worse yet...everyone is dosing off? Remedy all those situations with a graphic recorder who will engage the viewers as they watch the presentation ideas being reiterated before their very eyes. 

I've recorded and digitized presentations for Ross Business School, medical departments within the University of Michigan, TEDx, Detroit Future City and more. For more information, email yenazzaro(@)gmail.com

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TEDxUofM: Against the Grain

This past Saturday was the University of Michigan's TEDx event at the Power Center. An offshoot of a TED conference, the event included speakers in the areas of medicine, arts, and technology. I was approached by the student group Ask Big Questions to listen to lunch room conversations and illustrate their connection to one another.

This was easier said than done with ten different conversations going on simultaneously. I spent a few minutes at each table listening to attendee opinions on such themes as Conformity, Identity, Sustainability and Collegiate Expectations. There were so many ideas and questions tossed out but I tried to capture the most important ones. 

Here are a few snapshots of the 8 x 4 foot whiteboard illustration in the lobby of the Power Center. 

During snack break, the crowd of 800 attendees gathered around and I got to hear some feedback from the viewers. My youngest admirer was a ten year old kid who wanted to join in and draw too—so cool! I love hearing people's thoughts on what they find entertaining because after all, that's what graphic recording is all about—bringing information in a fun and memorable way. 

Graphic recording for TEDxUM at the Power Center in Ann Arbor

Graphic recording for TEDxUM at the Power Center in Ann Arbor

And for those that are curious, because I get this question pretty often, I do everything freehand. I practice font types that I think will fit the occasion prior to the event and reference the sheet when I'm short on technique. 

Thanks to everyone that supported and attended TEDx and a special thanks to Masha and JoHanna at Ask Big Questions. See you next time!

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Graphic Recording: Illustrating Verbal Thoughts

Last week I was approached by a medical start up group at the University of Michigan for my illustration skills. They had a work retreat and wanted it to be recorded real-time on a whiteboard. I had seen some really spectacular examples of graphic recording on youtube but never thought I would get to do it myself. I got my first taste of it yesterday and now I'm hooked! 

Much like mural work I've done in the past, it's challenging and physical. Unlike a mural where I get to take my time to measure, sketch and take my time, illustrating a talk or presentation is very different in that I have to synthesize the information immediately and make it consumable in a visually interesting way. 

Graphic recording and mind mapping for a medical conference at University of Michigan in Ann Arbor

Graphic recording and mind mapping for a medical conference at University of Michigan in Ann Arbor

It took me a little time to get started but the ideas were flying and I got some great illustrative ideas down. See for yourself. 

If you have a work, group or corporate retreat you need graphic recording for, shoot me an email

 

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