You remember Sawandi. We worked together back in December of last year. A truly talented and versatile young man, and I hope to work with him for years to come.
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Detroit fashion photographer Nick Azzaro
A simple Google search of famous fashion photographers will turn up multiple lists of "fifty of the greatest" and I certainly can't argue any of them. However, the pictures used as examples representing each are shots from major fashion campaigns where teams of people came together to make the images possible. This brings us to my question: do photographers get too much credit?
The picture above is my mother. There's no denying the necessity of a photographer who understands how to use a camera and how to control light. Without that, there's no picture! But my mother is incredibly beautiful and she's a hair stylist, two things 99% of photographers don't have control of.
This is a great image. I don't mean to take credit away from the photographer or studio that captured it, but my mother certainly made it easy for them.
Think of a fashion photographer you consider famous; it could be Helmut Newton, Patrick Demarchelier, David LaChapelle or Annie Leibovitz. Or those that set many of the lighting trends still used today, like Richard Avedon, Martin Munkácsi or Irving Penn. Now picture an image of theirs that's well known. Who styled it? Who did the hair and makeup? Who was the art director? Better yet, what's the model's name?
My mother grew up speaking French and English, as her parents native language was French. Her image never graced the cover of any high fashion magazine or any magazine at all. Yet it seems fitting to use this French term to describe 75% of the fashion industry: they're full of shit.
There's something to be said about confidence and natural beauty. I don't aim to define either, but when I've had the opportunity to work with someone that truly understands each I feel guilty taking credit for the end product.
The pictures below, taken by my father, shows a woman wearing everyday attire on both a sunny winter day and a summer day. Composed and beautiful. My mother.
Sunday we shot our first of many sessions for Tribehaus, owned by entrepreneur extraordinaire Anna Bagozzi. With its eclectic and trendy inventory, Tribehaus is an online presence unlike any other offering women's fashion with plans to expand to menswear. Anna has turned the brand into an empire with her insane marketing skills. Check out her Facebook, Twitter and Tumblr pages.
For model shots, we required a studio space that would allow for flexibility and a seamless or cyc wall, a panel with rounded bottom corner to lend an infinite spatial quality to the images. Not only is it an incredibly brilliant concept, Photo Studio Group, is a community-based resource, offering their space and equipment at a fraction of what it typically costs. We just started our membership and we urge others to visit them as well. It's better than any other scenario we've come across during our years in commercial photography.
Every shoot depends on successful collaboration of the team. We were really lucky to have Amelia modeling. Not only does she have an incredible high fashion look, she was so personable and a breeze to work with.
No shoot is complete until you bring in hair and make up and Taryn Scalise is a master of both. She got us through two complete looks very quickly and was on hand to catch fly aways with the brush and lip stick touch ups between shots.
We can't remember the last time such a production went so seamlessly and we can't wait to do it again. In the meanwhile, support our partners and let us know if you have any questions about buying from, visiting or hiring our friends. See you next week!