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November 2014

In the interest of saving time and filling everyone in on the things we have coming up, I'm loading our last e-blast content here. Enjoy! 


Hello! This is the first e-mail we've sent to this lovely list of people since opening our studio. As many of you know, we had the fortune of stumbling upon a perfect little storefront in downtown Ypsilanti about seven weeks ago. Yes, just seven weeks ago! 

It has an open storefront space (for photographing), an office (for art and design consulting) and dressing room/dining nook. We snatched it up and never looked back. 

And since then, some incredible things have happened. 

  1. We attended our first First Fridays Ypsilanti just earlier this month, a circuit of venues with music, art, food, happenings on the first Friday of each tolerable un-wintery month. (There's a short break after the upcoming December 5th event). You grab a map and check out all the cool places that are hosting exhibits and offering specials. It's unique, surprising and wonderful fun for the family.
  2. Our studio opened on 11/11! Even though we're not a retail space selling wares, it was a bit of a hectic day - little sleep and lots of anxiety - about all good things! It seems the years of accumulating furniture were for this space. We just didn't know it. 9 S. Washington is a pretty sweet little spot on a corridor of downtown Ypsi that seems to literally be activating (as someone called it) day by day right before our very eyes. 
  3. On 11/20, three days after we photographed this set up, it was featured in the digital version of the New York Times. In the print version there are both styled photos we took for Skandicrush, this wonderful subscription service that sends monthly boxes filled with beautiful home wares. We're so lucky to be partnered with talented entrepreneurs with such vision. 
  4. That same night we celebrated our opening with friends and locals. It was a riot. Some of the photos can be found on our Facebook page.
  5. Nick has been really involved with Ypsilanti families and students over the last year. He worked on a photography assignment that allowed him to capture almost every family in a housing community and it moved everyone involved. That's how we came up with the idea to offer $10 Holiday Family Portraits on 11/29 Small Business Saturday. There's no reason a family shouldn't have a professional photo. We want to make these important things accessible and fun for everyone. Spread the word and the cheer! Come in with friends, family, students, colleagues...or just by yourself. All the details are here. (Pompom backdrop included)
  6. Once again, we are so excited to support Art Around Town, the business enterprise benefitting participating Ypsilanti Public School art programming. We'll be selling art through preview sales on:
  • First Fridays, Dec. 5th from 5-9 pm **We'll also be offering $20 holiday portraits that evening!**
  • Auction preview and art sale on Friday, Dec. 12th from 5-9 pm
  • Winter Auction on Saturday, Dec. 13th from 6-9 pm. Prints, paintings and sculpture will be sale and we play auctioneer! Bring the family and battle over works of art!

We didn't know what we were missing until we had the studio. Now that we do, we're thrilled to share our ideas, aesthetics and fun times with all of you. You're always welcome here. 

Be well and have a very Happy Thanksgiving! 
Best,
Yen and Nick Azzaro

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Press Releases and Publicity: How You Can Get Some

One of the most valuable lessons I learned (or rather, taught myself) during my years at the gallery, was how to garner press and publicity. Since the internet has vastly changed how media is consumed, an article is golden because it lingers, ready to be shared with your audience at the push of a button.

Here are just a few samples of articles printed as a result of press releases I wrote and distributed as well as a published article I wrote for Antiques & Fine Art Magazine. Because publicity builds the idea of "good faith" in a consumer's mind versus ads that are bought, they generally bring more traffic and more sales to our clients, making them a valuable asset to any company. 

 A review of an art exhibition in New City Chicago

A review of an art exhibition in New City Chicago

 Green family salon zoey + joey in Ann Arbor News

Green family salon zoey + joey in Ann Arbor News

 Social enterprise Art Around Town in Ypsilanti Courier

Social enterprise Art Around Town in Ypsilanti Courier

Bronston's Bitchin' Bronzer in Natural Awakenings Magazine

 Published feature article on Chicago modernist William Scwhartz, written by Yen Azzaro

Published feature article on Chicago modernist William Scwhartz, written by Yen Azzaro

We've helped various types of small businesses including retail, service, galleries and products get great coverage. If you've been wondering how to get some press, give us a call at 734-929-2498 or email us here

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