Not many people know that the game Battleship was originally a pad and pencil game published by Milton Bradley Company in 1931. It wasn't until years later that it became such a model of sleek simplicity. A solid red box and a solid blue box. Each open to reveal two aqua tinted, transparent grids. There are red pegs for hits and white ones for misses. Each box comes with five ships. Even the pad and pencil version wasted paper. This updated version was and is flawless for it's design and simple idea.

Martin Klimas fits this mold, as well. I found his work while flipping through a magazine one day. His idea is simple, the execution is not difficult, once established, and the payoff is genius. His work also shows that not all good ideas are complicated.

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